We had the pleasure to work with Girl Hub / Girl Effect once again. Smart Economics’ tells the story of 5 girls in Ethiopia, the challenges they face and their potential to contribute to society.

From Girl Hub:
If every Ethiopian girl completed secondary school it would add $4 billion USD to their country’s economy over the course of their lifetime.

The stories in the film are based on data and evidence analysed in GHE’s Girls and Income Growth in Ethiopia study that aims to provide decision makers with options for investing in girls.

Learn more here

Production Company: Nottoscale
EP- Dan O’Rourke
Producers: Sarah Butterworth, Kelly Ford

Directed by Matt Smithson
Design: Matt Smithson, Jimmy Simpson
Animation: Matt Smithson, Jimmy Simpson
Character Animation: Arthur Metcalf
Additional Animation: Katie Smithson
Script Development: Tom McConville

Music: Eastward Music