5 smart technology trends for the next 5 years: ‘Buying Local Will Beat Online’

The technology trends will move us back to brick and mortar—but with a difference. In the future, retailers will layer increasing levels of engagement and personalization on top of the shopping experience, ultimately merging the instant gratification of physical shopping with the richness of online shopping. Working with a great team of animators and designers, we helped IBM visualize the future of retail made possible through advances in technology with a cast of endearing characters and some really kick ass bikes.

Credits:
Client: IBM
Agency: Ogilvy NY
Production Company: Blacklist
Studio: Man vs Magnet
Director: Matt Smithson
Executive Producers: Adina Sales / Andrew Linsk
Producer: Nathan Jew
Design: Eve Weinberg
Animation: Eve Weinberg, Dan Savage
Lead Character Design/Animation: Arthur Metcalf
Character Animation: Peter Ahern, Jessica Milazzo, Nivedita Sekar
Audio: Sonic Union