Invest in a girl and she will do the rest. That’s the message that The Girl Effect, in conjunction with the Nike Foundation, has been sharing with the world since 2008. We joined the fight and had the invaluable opportunity to create this piece of animation, a kinetic type piece, with a powerfully written message that still brings a tear to our eye. The musical score by Elias Arts works in effortless accompaniment with the motion graphics and visuals, creating a final product we are psyched to be a part of.

Production Company: Curious Pictures
Head of Production John Cline
Executive Producer: Mary Knox
Producer: Nathan Jew
Director: Matt Smithson, Man vs Magnet
Design and Animation: Matt Smithson

Creative Agency: W+K Portland
Creator: Matt Atkins
Executive Creative Directors: Jelly Helm and Steve Luker
Creative Director: Tyler Whisnand
Copywriter: Jessica Vacek
Art Director: Julia Blackburn
Interactive Producer: Jeremy Lind
Content Producer (Broadcast): Melanie Fedunok
Audio Post Production: Elias Arts